People expect you to have
a Website.
Over 50% of all small to
medium businesses have a website.
By having a website
you are showing your clients and prospective clients that you are a
professional viable business, not having a website may
cast suspicion and give the impression that you are too small to deal
with their needs or a fly by night business.
Having a
website gives you a professional domain name for you to use for
E-Mail addresses, most people will more readily deal with a company that
mails them from
bob@yourcompanydomainname.co.za than
bob@gmail.com or even
yourcompany@gmail.com. As
insignificant as this may seem this is the public perception, and at the
low cost of implementing a website, why not put your clients and
prospective clients minds at ease?
Your
Competition forces you to have a Website.
Most
businesses out there today have a website.
The chances are
that your competition have a website are extremely high, even if you are
in a specialized niche market. This gives them a competitive edge,
portraying them as a larger, better established professional business,
giving them a bigger piece of the pie.
The newer generation of
customers out there rely on the internet for most everything, as
statistics show internet users worldwide are well over a billion. These
customers will demand you have a website, and will likely pass you over
in favour of someone who does have a website, at the low cost of
implementing a professional website to give yourself
the competitive edge and not having clients pass you over in favour of
your competitors, why not take a bigger piece of the pie?
Run with the Big Dogs who do have a Website.
All big companies have a website.
With the internet age, websites give smaller companies
the ability to successfully compete with the larger corporate, gone are
the days of brick and mortar storefronts to promote your business which
are very costly compared to a website.
With a professional usable
website, proper search engine optimization and
an effective online marketing strategy, your website
can be as good (if not better) than your larger competitors. A well
crafted website can also give your current and
prospective clients the impression that your business is larger than it
really is. If it is that easy to give yourself the competitive edge at
the low cost of implementing a professional website,
why not do it?
Out with the old, in with
the New.
Most Clients today use the
Internet to find what they are looking for.
If you are old
enough to remember back in the days before the internet, the yellow
pages was considered the only means to get the word out about your
business. If you did not have an entry in the yellow pages, customers
might not have any way of knowing that you exist, or knowing how to
contact you.
For today’s Modern generation, the yellow pages are
an old, retired relic of the 20th century history, from the period of
the dark ages.
This does not mean that some small business owners
that still rely on the yellow pages don’t still get some customers
coming through the yellow pages, the local community of customers who
themselves don’t know how to use the Internet to locate businesses. But
by not having a website, you are leaving far too much money on the
table.
Today’s modern generation use the internet for most
everything, including Searching for products or services they may be
interested in, which could be your business.
Websites never sleep.
Your
Website is like a 24 hour a day Salesman that never sleeps and
is always ready to assist customers.
Whether it is helping
current clients with questions they may have about your company with a
frequently asked Q & A page, or explaining your products to them in
greater detail with a products page, or even allowing them the
opportunity to provide you with useful feedback using a feedback page,
or introducing new potential clients to your company and its products or
services.
A website frees up valuable time, additional in today’s
time people prefer using the Internet to research prospective suppliers
and choose the best one to service their needs, with 49 percent of the
population being introverts most people prefer to get their questions
answered without having to ask, people want to be able to do their
research, most people use the Internet as a tool before they will ever
knock on your door or pick up a phone, without a website, how much are
you losing out on, especially considering the cost.
Improve Communication with your Website.
Effectively Communicate using your Website.
Although brochures and flyers can be a great way to promote and
advertise your business, the effectiveness is vastly improved with
the use of a Website, as a carefully crafted
Website can guide your clients, suppliers or even employee’s
through page after page of rich information about your company, products
and services, at a relatively low cost.
Even if you are not
using brochures and flyers , just by adding your Website address
to your business cards give potential clients the ability to become
familiar with your company, products and services anonymously from the
comfort of their own home or office without the pressure of a salesman
in front of them.
Also remember that a Website address
is easier for your potential customers to remember than a phone number.