Links are an important part of creating a
viable online presence.
Search engines
and users see links to your website. And users use these
links to generate traffic to your website. And while
link building can be time consuming and
frustrating, traffic is always good. Always remember that
quality is better than quantity. People are less
likely to click on links that lead to bad, spam-filled websites that
have sub-par content.
There are many different techniques
for link building for SEO. The usual way
to do this is to write articles for a reputable blog site or post a
straight-forward link on a good quality, relevant website.
Another way to go about building links, if you
publish a blog, is to use an RSS feed (Really Simple Syndication
feed) to give users access to your updated content quickly
and easily. The best way to build a link is to
publish your website on trusted and authoritative websites and
directories such as dmoz.org. It makes sense to focus on
good links from popular, high quality websites. This will lead to
better quality traffic to your website. The better the links to your
website, the better your PageRank will be.
A link counts as a vote from other websites
for yours. Here are a few link building tips:
»
Register with free directories like Hot Frog,
» Use
deep links,
» With all links, aim for quality not
quantity,
» Use link baiting techniques,
» Use social networking sites,
» Offer unique
giveaways and
» Create high quality, link worthy content.
Remember to have a privacy policy in place that can easily
be viewed. This will make your site more trustworthy, especially if
you ask for personal information (e.g. when a user fills out an
online form). To keep your page on search engines, try to avoid
link farming sites. Link farming is considered
black hat SEO and is frowned upon by major search engines like
Google and Yahoo. These search engines will penalise your website
and you will lose money and customers.