Social media optimisation is aimed at being
more user-friendly.
With SMO,
you can get the most out of your marketing.
With the
rise in popularity of social media, marketers have
found an effective and exciting way to market businesses. The
benefits of social media include a wide
audience reach, the ability to build brand awareness
and brand loyalty, international marketing and a
marketing strategy that is, in the words of
Facebook, “free and always will be”.
Optimising for social media differs from SEO
in minor ways. An effective SMO strategy is harder
to maintain than an effective SEO strategy since
SMO involves more user input, especially if you use a
micro-blogging platform like Twitter.
SMO differs
from SEO because you are dealing with human beings and not
computer programmes. People can see an ugly background or an image
that takes too long to load. You also have to appeal to the whole
community and not rely on domain strength.
The first step in
your SMO efforts must be to create an account that
has a link to your website. When creating your account you
must always remember to create content that people will want to
share. If you do create engaging and useful content, your message
could go viral. To get the most out of your Facebook page, just
updating your status is not enough. You need to add photos, videos
and links to engage with your audience.
You should
also create engaging content on your website. You should
also add a Facebook ‘like’ button , a
Twitter ‘share’ button and a Google ‘+1’ button.
This way your readers can share what they like in real-time. Other
ways to optimise your website using social media
is to incorporate a live Twitter feed into your website and
to use live feeds or upload YouTube videos. Always remember
to keep any updates or videos relevant, family-friendly and
politically and religiously neutral.