Search Engine Optimisation - A Success
Story.
Search Engine Optimisation (SEO) is one of
the great enigmas of online marketing. Because
Google guards their algorithms so viciously it falls upon the truly
dedicated and professional members of the web programming community
to try to decipher the do’s and don’ts of ranking your website
highly. Through trial and error, online communities and the
occasional crumb that Google lets slip we have an idea of what a
site’s code should look like. But far from pure science, there is an
art to getting it right. Meta Names, Image Tags, PageRank
and Keyword Densities become the colours on the SEO
expert’s palette, HTML the canvas. And the best in the
business will create a website that appeals to Google’s eye in a way
that Google will want to see that site on the front page.
Take www.africathatch.co.za
as an example. As a long standing online marketing
client Monique was already well aware of the power of Google
marketing for generating business for her company. After
meeting with a consultant she was made aware that optimising
her website would kick start its climb up the
Google rankings as well as driving the cost per click of
her online marketing down. Without affecting the look or
feel of her site, Jacques weaved her magic on the code. This article is
written scarcely a month after completing the work and Monique now
finds her website as ranked third by Google for “thatch” on a South
African search. Monique can now sit back and watch the work flow in.
She no longer has to pay Google to be seen under this very relevant
search; Google is rewarding her for using Jasper Consultants.
Project 2:
www.blomoplastics.co.za. A leader in the plastic injection
moulding industry it was very important to Fritz that they started
being seen by Google as the major player that they are. Search
Engine Optimisation was suggested as a cost effective way of
enhancing his profile to the people that matter most; those
searching for his services on Google. We got to work recoding his
site and the hours of programming are already paying dividends.
Fritz can now find his company on the first page of Google and, more
importantly, so can prospective clients.
Let’s be honest,
nobody goes past the first page of Google when looking at search
results. At Jasper Consultants we have been
specialising in placing businesses on the front page as a
Google AdWords Certified Partner. Now we have the
results to prove that we can also make your website the most
attractive to Google and get you the organic position that
your company needs to be taken seriously.
Call us today and a Consultant will come and show you how
Jasper
Consultants can revolutionize your advertising portfolio.