Pay-per-click advertising works better than
traditional advertising to market your business.
Compared with traditional advertising, there’s no better way to get targeted traffic than through pay-per-click keyword advertising in search engines. Pay-per-click (PPC) is a method used by many search engine marketers to drive traffic to a site.
They use PPC to either get more exposure to a top ranking site, or to get exposure for sites that aren't yet ranking at the top for the keyword phrases. With PPC, you sign up with one of the PPC engines, such as Overture or Google AdWords, or you use the services of a professional marketing company to manage your campaign for you.
The goal of pay-per-click advertising is to get in front of searchers who are looking specifically for what you have to offer. This takes careful keyword research, strategic bidding, and compelling ad copy just to get a click. The easiest way to do this is to hire the services of a professional company, such as Jasper Consultants.
People make the mistake of not establishing a relationship with people who click on their ads. They send people to the home page of their site instead of to a specific page that will help them boost their conversion rates.
Here’s how to boost your conversion rates from any pay-per-click campaign while also boosting your subscriber numbers:
1. The first thing to do is build a specific page to send the search traffic to, called a landing page.
2. Do not participate in contextual advertising programs on publisher sites. But even on reputable sites, contextual advertising brings too
many “curiosity clicks” that kill your return on investment. You want people who are actively looking for what you are offering. You can
choose to opt-out of non-search traffic with both Google and Yahoo.
3. The landing page does not sell your product or service. This is key. You instead offer a quality free resource that is directly related
to what you are ultimately selling.
4. Whatever your free offer, it must be delivered by an email or RSS autoresponder that allows you to stay in contact with the prospect.
You should explicitly inform your prospects that in addition to the free resource you are offering, they will also be receiving your email newsletter or something similar such as blog updates. You must make sure that people are able to opt out of this offer if they choose to.