Online marketing is any marketing that takes place
on the internet. It can take the form of email marketing campaigns, the
adverts on Facebook or the Google adverts found on search results pages.
Retain. Reduce. Attract. These are the fundamentals of
advertising, the holy trinity of all marketing and specifically
online
marketing. Advertising helps you retain your current clientele,
reduce
the loss of clients and assists in attracting new clients.
Jasper
Consultants aims at increasing your sales, client base and income while
decreasing the costs of advertising as a whole.
Our online marketing professionals can:
» Optimize online spending (more clicks at a lower cost)
»
Target the correct audience
» Promote your website’s organic
rankings,
» Manage paid advertising,
» Track the
performance of your ads,
» Provide ongoing adjustments to
maintain and improve performance,
» Monitor your targeted
keywords and recommend other keywords and
» Provide you with
Return on Investment (ROI) analysis.
Other online marketing services that Jasper Consultants provides are:
» Advertising to target market segments on social media and online
communities (Facebook, MySpace, Google, etc.);
» The
development of branded micro-sites;
» Online market research,
trend analysis and customer surveys;
» Email distribution and
» Competitor analysis.
Google AdWords is the premium
online search engine advertising platform in the world and is by far the
biggest in South Africa. Google AdWords appears as the ‘Sponsored Links’
on the search results page as well as on the partner content network.
Pay-per-click advertising yields impressive results for companies and
their websites and using Google AdWords carries rewarding benefits. Here
are eight ways in which using Google AdWords as part of your
online
marketing strategy can benefit your business:
1) Ensure targeted traffic to your website
By selecting the country, province or region (e.g. South Africa,
Gauteng, East Rand) you ensure that you target those people you feel
your business extends to. This gives you the opportunity to focus your
business advertising in predefined areas of your choice and you
can target specific markets only searching for your product. Your ad is
geographically targeted for local and international level browsers.
2) Work within your budget.
AdWords allows you to determine your daily budget. With a predefined and
fixed monthly budget you do not need to worry about ever
changing your
online marketing and advertising costs or be concerned about
overspending. Our pay-per-click ad platform gives you the
competitive
advantage.
3) Better results for the skilled advertiser.
By making use of Jasper Consultants, you will have our highly skilled
and accredited Google AdWords Professionals ensuring the
optimal
performance of your Online Marketing campaign, thus yielding you better
responses and results. With our experienced
professionals, you don’t
have to guess.
4) Reaching more people
more effectively.
By expanding your presence beyond the Google
search page and on to more focused websites (such as the Google content
network)
Jasper Consultants can help you reach hundreds of thousands of
potential customers by managing this comprehensive online
marketing platform. By using
Google AdWords, you can be sure that your advert
links directly to your website, there are no other stops
or ads. Immediate traffic means instant gratification.
5) Reaching the right people.
Our
expert consultants will ensure that your ad campaign reaches optimal
performance on the search network. By using Google’s
contextual
targeting technology, which automatically matches the ads Jasper
Consultants creates to the most relevant web pages in
the Google content
network, we make sure that your sponsored link appears on the most
relevant websites.
6) Keeping track of
your results.
Through various reporting and feedback
mechanisms within the Google AdWords offering, Jasper Consultants is
able to track real-time
changes and trends throughout your
online
marketing campaign and make changes to ensure the optimal performance of
your online
marketing budget.
7)
Trending and keyword focused adaptability.
By tracking the
performance of keywords and trending, Jasper Consultants is able to
adjust your online marketing campaign to meet
the changes in market
trends. This ensures that your online campaign changes in focus as the
demand from the marketplace changes.
These keyword test campaigns lead
to maximised efficiency of your online campaign.
8)
Identifying marketing traffic routes to your website.
With
advanced tracking codes embedded into your website, traffic source
routes can indicate the most cost effective and active ways that
potential customers find your website. This ensures a high
return on
your investment.