Link Quality
is how good your links are, Link Rot
refers to broken links.
Link
Quality
Link quality refers to how well
your links perform and how trusted their website
of origin is. Link quality can be influenced by
several factors:
» A high PageRank
is always an indicator of a trusted and authoritative
website and a link from a website
with high PageRank is always
given more value.
» Older links or
links from older websites are interpreted as
quality links.
» Links that point to your
competition and that link to your site make it easier for search
engines to determine your community. This is
called co-citation.
» Related links
and editorial links (links to content
pages) are also highly rated.
» Matching
anchor text is always highly regarded.
Link Rot
Link rot
refers to links on your website that are broken. This is
identified by Error 404: Page Not Found. Search
engines see link rot as an indication of
outdated content. Broken links occur for a number of
reasons:
» The website that the link comes from has
gone offline,
» The link was temporary,
» The location of the page that you linked to has changed, or
» There has been a change in a website’s
content management system.