keywords, keyword phrases and keyword placement

Web content should be rich in keywords and keywords should be placed in text in a readable manner. 

The content on any one of your web pages should be about 300 words and should be rich in keywords. An important thing to remember is to make your keyword placement seem natural. Repeating your keywords 100 times on a 300 word page will seem stilted and odd.  

Keyword phrases should be used too. Keyword saturation is very important. Of the 300 words in your content, between 6-10% should be keywords. That’s 18-30 keywords in your body text. Be careful not to go over 10%, it can be picked up as spam by a search engine.  

If you do want to make use of this technique, we do recommend that you hire a professional, like one of our editors or copy writers, since they will be able to assist you in creating the perfectly optimised content for your website.  

Always remember that content is not written for you but for your end user. Give them what they want. Try to make your content accessible and understandable, use Plain Language wherever possible and try to keep your sentences under 30 words long.  

Here is a list of things you need to do when researching your keywords:

1.    Find out who your competition is and try to figure out what keywords and keyword phrases they are using by analysing their content.

2.    Use keyword research tools. These help you to find what keywords suit you by analysing search trends. Free tools include Overture, Google and Keyword Discovery.

3.    Evaluate and assess your server logs and analytics information.

4.    Get customer feedback. Finding out how visitors found your site and why they choose to do business with you is extremely important.

5.    If your market niche is very competitive, you can look at longer keyword phrases to target.